I have decided to publish an electronic newsletter, or would like to develop a report, special as an added value for their temper c, or maybe you’ve decided, even teach a teleclass or seminar as a way to attract prospects for your business. So now you have to decide what to write or speak. Then, how is the content? Well, you can start with an examination of the knowledge you have, and what could actually benefit your prospects and customers. What do you know about sales? What information could predict, that could help them improve their business, or that they are happier, or display a different way of doing something, or give them advice on how to buy or use the product or service you offer, so start to publish a newsletter?. The key is to find out what their prospects of information that customers need or want more. It is the easiest to find, and is a great way of generating content for its information products.
If you have made arrangements to talk with a group, ask the person responsible for coordinating his talk; If there is a way to study as to their most important questions related to your line of business. For example, you’re talking to a group of business executives on welfare, training, and services, you should know what are the burning questions related to the theme. In a corporate environment, you must be capable of a quick and easy way, distribute this information through an e-mail message, and send it to all employees who have been invited to his talk. Knowing that your goal, is to speak directly of their concerns, and probably they will be more likely to attend. When you reach your survey results, seek more frequent or recurring questions and focus his talk about the answers to these questions. Save the remaining questions as your e-newsletter topics.