Study: Social media in the Baden-Wurttemberg middle class Ludwigsburg, in June 2011. The Agency SMO14 GmbH & co. KG has examined the social-media activities of 368 companies from Baden-Wurttemberg. It gives the result in a short version now available as download on the Internet. The study, whose survey period between August 2010 and March 2011 following issues deals: – such as small and medium-sized companies in Baden-Wurttemberg on the way in the social Web are far? -In what sectors of the economy can be found most companies with presences in social media? -What are the regional differences are there? -Are larger companies active in social networks as small and medium-sized? -What differences are there regarding the sizes of business? -What platforms are already being used? -What is the percentage of companies that refuse to even fully on social media? 48 percent of the companies had built to the survey period”have no presence in social networks, says Uwe Baltner, Managing Director of SMO14. Many companies underestimate the effectiveness of the new communication channels in areas such as human resources, support, and sales.” Also, the investigation have revealed that staff were often far ahead their bosses on the issue of social media. So, many companies are already represented by profiles of their employees in the business network XING.
On Facebook, a similar development currently takes place. The conclusion of the experts: Companies would have to for dealing with social media strategy in each case and discuss in the framework of the overall strategy. An approach to the proliferation of user-driven content on the Internet as well as the training of the employees are also crucial. Complete study with examples free order in the full version of the study detailed examples of social media activities of individual companies as well as many more detailed results can be found. If you would like a copy, please contact SMO14 at the address below. SMO14 GmbH & co. KG In hunters courtyard Palais of talwindersingh Saini str. 42 71638 Ludwigsburg, Germany E-mail: