Second Edition is released fresh: ‘Win and bind customers’ financial advice you can not touch. There are abstract. The customers will receive neither guarantees nor Exchange rights. Therefore, other strategies is considered for the sale of consumer and household goods for the marketing of financial services. Also, many customers are well informed, discuss their experiences online and evaluate even their financial service providers. The importance of image, reputation and customer loyalty is more important than ever. Claudia Hilker gives clever marketing strategies that these challenges can be tackled successfully. She give you advice on the strategic planning of direct, Internet, guerrilla, and regional marketing and explains how these measures can be supported by a targeted online acquisition, mailings, newsletters, billboard advertising and referral marketing.
Therefore, financial products have little sex appeal the buying interest is low. Also change the new regulations (information, counselling and documentation requirements) Financial intermediation is solid. It is also problematic that the financial crisis has left deep scars. Ultimately, financial advisors on the sales front must cement again the confidence of the customers. Moreover, the Internet changes the financial business: many customers are well informed, discuss their experiences openly on the Web 2.0 and online to review their financial intermediaries. Obtaining new customers is complicated by the new privacy policy. Now, warnings for spam and cold calls are quite expensive.
Therefore, the marketing need to change revolutionary by financial service providers. It takes clever strategies to successfully meet these demanding challenges. Because of the importance of image, reputation and customer loyalty is more important than ever. \”This shows in her book Claudia Hilker customers win and bind\” on new solutions. The updated and expanded book was published in the October 2009 Verlag Versicherungswirtschaft. Current issues enrich the Second Edition an article about building trust in times of crisis is new. In addition, there are many practical examples to the Automatic sell over the Internet.