The term "copywriting" in the Internet environment has gained narrowly specific meaning. Where once called copywriters professionals involved in writing advertising copy for various media, but today they are often perceived solely as online journalists who create unique content for Web sites. Since the problem of lack of content development has become particularly acute Runet (this graceful unison they say, many webmasters), from copywriter expected not only professional knowledge in short, the ability to write texts and sold not make mistakes. First of all, customers are demanding flexibility from him. In other words, the author should equally well write as on the choice of jackhammers, and the theme of first love. Awareness in a given area – plus an extra in the piggy bank copywriter. In fairness it should be noted that some webmasters annoying copywriter, claiming itself as a station wagon.
Such customers are particularly meticulous in choosing the Executive, but they pay much higher their colleagues. If many customers are still waiting on the author's most vivid manifestation of this the most universal, the exchange of content in this sense are much more democratic. Here at the forefront of significant parameters of the triad: the rating of price and quality. However, the exchanges also have their disadvantages, the key of which is impeding direct communication copywriter and the client, and therefore, inhibition of a circle of constant clients. Validating the content of other serious business issue related to the universality of its own, because on inexperience trying to build a customer base of people involved in the resale of unique articles to the final consumer. These businesslike clients, such as copywriters, but had time to accumulate a certain number of customers who love to work with talented newcomers universal. They pay a penny more than that – give the acquired articles for your own unique product and sell it at a price at least twice the original cost. Few copywriters agree to work for such people consciously.
Just inexperience and ignorance. Thus, the problem of universality of the author in the Internet environment is largely far-fetched. Much more promising hone Creative Writing in the field that seems closest. In addition, experts say the beginnings of differentiation kopirayterskih market services, ie future – not for generalists and for professionals who have chosen a specific thematic niche.